It therefore becomes necessary to think about the different modifications to be made for your website. Always on the lookout for our different areas of expertise, your digital communication agency will explain how to optimize your site for voice search. What is Voice SEO? Voice SEO is the 2018 trend in natural referencing. But what is it really? It corresponds to all the techniques put in place to improve the positioning of a page in the search results following a voice search. It started with the creation of voice command computer applications like Siri. Today it is used more and more frequently.
Whether in the car, at home, in front of the television, in the kitchen or in the bathroom, voice search is more and more ubiquitous, so it becomes more than necessary to fax list optimize your site according to the latter. tendency. Connected speakers and their particularities Each smart speaker has its own algorithm , which means Google Assistant and Alexa don't work the same way. Important information to consider. Indeed, it requires a certain flexibility in the creation of content, but also code on the pages.
However, whether for Alexa or for Google Assistant, when a user performs a voice search, only one result is evoked by the voice assistants. However, be careful not to over-optimize your anchor, as the consequences could be very negative. Indeed, since 2012, Google has launched the Google Penguin filter , the purpose of which is to penalize sites whose links are of poor quality . The different anchors To avoid any kind of over-optimization, it is more than necessary to diversify its anchors as much as possible . There are, in fact, different link profiles.