From the perspective of the number of users: as of bulk sms service February 2020, Douyin and Kuaishou have been in the first echelon of the short video industry with 490 million and 360 million monthly active units respectively; Second tier. Compared with the content value of short videos, viewers value the personal value of the anchor more in the live broadcast module; at the same time, the live video not only carries a lot of rich information value, but also bulk sms service creates a "face-to-face" interactive chat and real-time interaction with the anchor for the audience. Live broadcast is a bridge to build deep trust between anchors and fans, consolidate private domain traffic, and realize profitable meals through fan rewards. 3. E-commerce The core value of e-commerce is to expand the business model, so that creators and platforms have more meat to eat and more money to earn.
The short video platform has a very cross-border bulk sms service network effect. Only by better satisfying the interests of the "supply side" can the "consumer side" have a better experience. Different from traditional e-commerce, the live e-commerce of short videos is a source-free type, which greatly reduces the creator's start-up cost; the platform provides a complete supply chain, and relies on the anchor to build a connection scene between shipments and people; For the platform, this model greatly improves the user's daily activity and monetization space. The bulk sms service charm of the combination 1. Reconstructing the "people, goods, fields and shapes" of e-commerce The cooperation between traditional e-commerce and short video content platforms has enriched and diversified the "people, goods, fields and shapes" of live broadcasts.
People: fission-type communication is achieved bulk sms service through social networks built on short videos and live broadcasts, and each user is both a buyer and a communicator. Goods: Decentralized communication network based on individual users, increasing development space for long-tail commodities. Field: The anchor builds a communication scene between people and goods through personal charm, which increases people's trust in bulk sms service goods and improves the conversion rate. Form: With the blessing of short videos and live broadcasts, the forms of buying and selling goods are more diverse. Through this new type of people-cargo market, the conversion rate of e-commerce purchases has been improved: the conversion rate of traditional e-commerce is 0.37%, the conversion rate of live broadcast purchases of leading anchors is 6%-18%, and the fans of Kuaishou e-commerce authors have become The rate of intended buyers is 40%. (Data source: iResearch)