In such a scenario, it is very important to set goals that will quantify your expectations from the social media campaign. Keep the following factors in mind when you are determining the goals and assessing the efficacy of your social media campaign. If buyers have business dealings with folks that they like, recognize, and trust, then establishing associations in place of having transactions is the means to do that, and obtain recommendations. Numbers can help you assess whether your campaign is on the right track or not. However, the overall success or failure of the campaign Phone Number List will depend on the number of leads that have been converted into customers. This is the simplest and most effective metric that will tell you whether the money that you have invested has been recovered or not. A social media campaign that does not boost your sales is, sooner or later, going to become an unmanageable expense. At the same time, it is important to realize that your campaign may not yield results immediately. Just like search engine optimization, you may not be in a position to enjoy a drastic increase in sale volumes. Spending a few thousand dollars over a span of a few months and expecting immediate increase in sales may not be practicable. On the other hand, if you do not see a substantial increase in sales even after 12 months, then you probably have to conclude that your social media campaign has not worked. Unless you are implementing the social networking campaign as a hobby, you will have to focus on its ultimate impact on your business profits.